Brand Manager

Based: Within easy access to Oxford or Ilfracombe Depot
Accountable to: Director/ General Manager
Job Type: Full time
Contract: Permanent
Salary: Circa £40k depending on experience

About Savona

Savona services 20 counties across the South East, South West and Central England, delivering in our fleet of 60 multi-temperature vehicles to the hospitality, education, care, contract catering and leisure sectors. We are a modern brand, on a mission to provide excellent customer service with the values we hold dear. Employing around 220 staff, we have three locations: Oxford, mbe in Devon and London.

The Role

An exciting opportunity for a Marketing Manager who can evidence ten years of working in a senior role within a marketing function with responsibility for writing strategy and to lead a business as the brand advocate.  A qualification in Marketing is desirable. Requirement to travel to various depots and events in the UK.

Job Responsibilities

  • Oversee and manage the marketing function ensuring that the marketing strategy is implemented and executed to meet the commercial goals of Savona. This includes
    • Hiring and managing the performance of a more junior marketing team that can also include PR and creative staff.
  • Being the guardian of the brand identity. Ensuring that the spirit and essence of the brand is maintained and is ruthlessly consistent across all media and communications. This will include:
    • Ensuring use of font, language, colours are adhered to across the company
    • Conveying Savona ethos and brand architecture to all employees
    • Ensuring customer facing employees ‘live’ the brand – e.g. the delivery drivers
  • Be responsible for brand ‘storytelling’ to ensure the brand remains vibrant, engaging, and relevant
  • Spend time with Savona prospects and customers in order to be able to understand the customers who Savona serve and, in so doing, ensure the communications ‘speaks’ to the customers
  • Contribute to identifying and creating strategic brand relationships with partners, in order to raise brand awareness, reach and the opportunity for more revenue
  • Event organisation and presence, including an annual exhibition
  • Overseeing PR & corporate communications
  • Any ‘brand advertising’, for example, in newspapers, magazines etc.
  • Utilising other ‘channels’ to raise brand salience, for example – brand merchandise, sponsorships and experiential ‘stunts’
  • Researching and analysing market trends and competitors.
  • Overseeing marketing campaigns.
  • Tracking effectiveness of marketing campaigns and reporting findings to the executive team.
  • Negotiating and liaising with third-party marketing agencies.
  • Monitoring the budget of the marketing department to ensure the budget spend is delivering a return on investment.

You will be responsible for overseeing the following functions:

  • Media
    • Content Creation
    • Website
    • Social Media
    • Newsletter & Brochures
    • Attending events
  • Sales Activation
    • SEO
    • PPC
    • Social Media Advertising
    • Retargeting
    • Direct mail/Email
    • Flyers

Person Specification

Candidates will demonstrate capability to be:

  • Creative and innovative
  • Analytical and strategic

• A good communicator

Employee Benefits

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How to apply

Please send your CV using the form below.

Applications close on 8th May 2024. For an informal discussion about the role, please contact Kelly Williams on 07870 360830 from 22nd April. We reserve the right to close applications earlier than this date and we may not be able to confirm whether your application will result in an interview.

Savona Foodservice maintains large warehouses at every depot to accommodate a diverse array of food items. Prior to visiting any of our depots, please contact us if you have any food product intolerances.

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Rewards & Benefits

We look after our staff as they look after our business. It’s as simple as that.